PRIME North America Vol.5 Issue 6

BOB FABBIO eRELEVANCE Do you believe the healthcare industry is being underserved by marketing technology today? I don’t think the healthcare industry is underserved by marketing technology. I think it has been overserved with marketing technology that healthcare practices struggle to use and doesn’t deliver value to them. The truth is the marketing technology used by most practices is antiquated and only reaches a small percentage of patients outside the point of care. Additionally, the internal staff at most practices doesn’t have the time nor expertise to execute sophisticated patient marketing. So, they rely on email blasting software as their primary means to reach patients, which is spamming and driving them away. The result of these strategies is a staggeringly underwhelming level of repeat business from existing patients. And that leads practices to over-invest in traditional advertising to chase new patients, which, on average, costs about $1,000 per new aesthetic patient. At eRelevance, we believe the healthcare industry (as well as other small business sectors) needs a tech- powered service that is not only responsive and affordable but also leverages enterprise-class technology previously only available to large businesses. Our service delivers, for the first time, sophisticated customer marketing done by marketing experts for small businesses like aesthetic healthcare practices. PRIME talks toBobFabbio, Founder andCEOof eRelevance, about howtheir marketing technologyservices, designedspecifically for aesthetichealthcare practices, canhelpyouextend the lifetimevalueof your existingpatients At eRelevance, we believe the healthcare industry needs a tech-powered service that is not only responsive and affordable, but also leverages enterprise-class technology previously only available to large businesses. PRIME PEOPLE | BOB FABBIO | 44 November/December 2017 | prime-journal.com

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