PRIME North America Vol.5 Issue 6 | November/December 2017 15 | SKINADE | INDUSTRY INSIDER WENDY LEWIS is President of Wendy Lewis & Co Ltd, Global Aesthetics Consultancy, author of 11 books, and Founder/ Editor-in-Chief of www. . She is a contributor to a number of trade and consumer publications in the USA and Europe. contact I N RECENT YEARS, THERE HAS BEEN mounting interest in supporting skin function from within through the use of nutraceuticals, also known as nutricosmetics and beauty- ceuticals. Oneof the fastest growing sectors of theemerging nutraceuticals market is the ‘nutricosmetics’ market. A recent report in Natural Products Insider shed light on this global trend; ‘Consumer awareness of the relationship between nutrition, good health and beauty is growing. It is understood what is consumed and metabolized has an impact on outer appearance.’ 1 Nutricosmetics have already gonemainstream inAsia and Europe, and are nowmaturing to a viable category in North America as more brands become integrated within the health, beauty, and wellness market. There is stronger clinical evidence available to support the pathophysiology of skin aging and the positive impact that nutrition/targeted nutrients may have on delaying skin aging and improving overall skin health. These forces are what interested skinade® founder and CEO Piers Raper to dip a toe into this growth category in 2012. ‘Since 2012, skinade has not only built a respected and multi award-winning brand, we have built a category that effectively did not exist less than 5 years ago. The demand for a skincare product that works from the inside had been growing for some time, but consumers wanted a product that delivers. ‘We moved the inside-out approach from something designed tomakemoneybymarketing standardnutritional supplementation into something that actually works. Skinade is designed tocreateaphysiological response in our bodies, replacing lost collagen, elastin and hyaluronic acid by helping produce these naturally. Skinade has pioneered “feedback mechanism” skincare, improving the end-user’s skin at a level never measured before. ‘Putting your clinic in the position to provide the best possible products and results for your client’s skin is now more important than ever, and demand is creating a nutraceutical market that will be worth $7 billion by 2020.’ According to Mr. Raper, ‘We spent over two years developing and perfecting a patent-pending formulation of active ingredients that work synergistically to produce a highly effective and result-driven product aimed specifically at the skin. Our formulation is packed with the highest-quality low-molecular weight collagen peptides from marine sources and essential nutricosmetics. Every aspect of the product has been designed to support normal skin function.’ Skinade is manufactured in London, UK by Bottled Science Inc. It is a collagen-based nutraceutical drink that targets the skin as a whole organ by addressing overall skin health through its formulation and mechanism of action. Skinade supports the skin all over your body. It works from the inside-out to rebuild and strengthen the collagenmatrix below the skin’s surface, boost natural levels of hydration, and reduce the appearance of fine lines and wrinkles. Developed by a team of UK scientists, the patent- pending formulation contains high-grade collagen and essential micronutrients. In 2016, they opened their first US based corporate offices inChantilly, VAandhave gone on to win 4 US awards and are carried in over 100 leading skin care practices in the USA. Skinade is a professionally dispensed product that contains high-grade collagen peptides sourced from fresh- water fish, which is low in sodium and avoids mercury contamination. Each bottle includes 7000mg and has no artificial flavors or coloring and fewer than 35 calories. The solution contains only 2 kcal of sugar sourced from natural grape juice.Withnatural flavours of peachandmangosteen, it is pleasant tasting and easy to add to a daily skincare regime. It comes ready mixed for ease of use, and is also available in handy travel packets, which makes it very convenient for carrying to the office, gymor while traveling. Bottled Science sells skinade exclusively through skin clinics, dermatologists, plastic surgeons, and aesthetic professionals. Skinade comes in 30, 60, and 90 supplies, and it is recommended to start with a 90-day supply to reap the benefits of the product. Drinking skinade on a daily basis has been shown to result in firmer, more even toned, hydrated, radiant, youthful and healthier looking skin. It has been demonstrated to have an effect on fine lines and wrinkles and repairing connective tissue. In clinical use, patients have reported that they develop stronger, healthier and faster-growing hair and nails.   Link between nutraceuticals and skin rejuvenation Traditionally, the approach to skin rejuvenation has been from the outside in, but recently there has been growing interest in nutraceuticals to support skin function. Nutraceuticals are increasingly being used by aesthetic professionals to improve the skin health of their clientele in conjunction with in-clinic treatments. With this in mind, the addition of nutraceuticals into aesthetic clinic offerings makes sense holistically and financially. Aesthetic practitioners already offer patients a vast array of topical, injectable, and laser treatments at their clinics, which address patients’ concerns from the outside. When somany factors that contribute to skin health and aging are influenced by what is happening inside the body, it seems onlynaturaltocombinethesetreatmentswithnutraceutical products tomaximise skin health improvement. According to Rashae Doyle MPAS, PA-C, Physician Assistant and Aesthetics Specialist in Tampa, FL, ‘I was sold on trying skinade myself by the science behind it. Classification of cosmeceuticals (after Banwell et al. 2014) Class I Anti-aging Type A (antioxidants) Type B (hydroxy acid) Type C (peptides) Type D (nutri- cosmeceuticals) Type E (hormones) Class II Photoprotection (SPFs, photoimmunoprotectants, chemoprotectants) Class III Anti-pigmentation Class IV Anti-acne ClassV Moisturisers Our formulation is packed with the highest-quality low- molecular weight collagen peptides frommarine sources and essential nutricosmetics. Every aspect of the product has been designed to support normal skin function.