INDUSTRY INSIDER | COSMECEUTICALS | 12 July/August 2019 | prime-journal.com Withprofessionallydispensedskincareon the rise, practitioners need tomake their shelf spacework for thebottomline T HE SKINCARE INDUSTRY IS booming, fueled by informed consumers and the rise of chatter on social media. Anti-ageing products have historically made the most noise in the skincare market, with the anti- acne and anti-redness categories also showing strong growth. According to what Future Market Insights refers to as the trend towards ‘increasing personal investment in self-grooming,’ anti-wrinkle products are expected to reach $12.8B by 2027 with a healthy CAGR of 5.8% 1 . The NPD Group reported that sales of skincare products in the US grew 13% in 2018, while makeup sales increased just 1% 2 . Among the reasons for this boom are new launches, more natural and organic ingredients and brands, subscription plans, walk-in clinics offering facial treatments with home care products, new avenues for product reviews and purchasing, a rise among younger users starting in their teens, and more men getting into a skincare routine. Social media is also driving the path to purchase skin care across all channels, most notably, via Instagram, Facebook, and Pinterest. Dr. Ashley Magovern, Chief Medical Officer of Dermstore.comandfounderofManhattanDermatology in Manhattan Beach, CA, reflects on some of the major skincare trends; ‘CBD topical products are everywhere. Supplements seem to be hot right now. Sunscreens are starting to add IR protection more and more. Korean skincare and masks continue to be popular among consumers. Home devices are getting better and better, and there is more access for the consumer to have office-like products at home; microneedling, light and laser devices, people are loving jade rollers. Indie skincare lines seem to be really taking over, most of them touting more “natural” and “organic” formulations. The consumer still loves to see botanical and food elements in their skincare.’ Read on for some impressive new entries for 2019 in the physician-dispensed skincare category that shows no signs of slowing down. WENDY LEWIS is President of Wendy Lewis & Co Ltd, Global Aesthetics Consultancy, author of 12 books, and Founder/ Editor-in-Chief of www. beautyinthebag.com . Her newest book is Aesthetic Clinic Marketing in the Digital Age (CRC Press 2018) contact email@example.com PART TWO SKINCARE INPRACTICE Anti-ageing products have historicallymade the most noise in the skincaremarket, with the anti-acne and anti-redness categories also showing strong growth.