PRIME Journal Vol. 8 Issue 6

DR. GABRIEL SERRANO I'm interested in the story of Sesderma, can you give me an overview of why you decided to create the company? My call for medicine came early on when I was still a child. In my opinion, a dermatologist is the best person to formulate dermatological products. Therefore, with the help of a pharmacist, I set out to create master formulas. A few years later, I opened Dr. Gabriel Serrano Dermatological Clinic in Valencia (Spain) where my patients started to take advantage of these new formulas. The direct contact with patients allowed me to get first-hand knowledge of their needs. Through daily practice and personalised listening, we succeeded in developing specific products for every skin problem. This didn’t exist in the market before. I then decided to create Sesderma, an atypical family company, as everything we do here, is done with enthusiasm, passion, and joy. Today, Sesderma is present in more than 85 countries, with 670 employees spread around the world. We anticipate excellent results in recent new markets, such as Central America, China, and Romania among others. You recently opened a new facility, howwill this help you in the future? With international sales nowweighing 60% of our total turnover, this increase in sales requires a production effort, which we will be able to reach with the new site. As Sesdermaplans its 30 th anniversary, PRIME talks toDrGabriel Serrano, president and founder of SesdermaandMedidermaProfessional Care, about hisplans for the futureand thecompany's imminent expansion into fivenewmarkets Today, Sesderma is present inmore than 85 countries, with 670 employees spread around theworld. PRIME PEOPLE | DR. GABRIEL SERRANO | 40 November/December 2018 |