PRIME Journal Vol. 12 Issue 1

An international panel of aestheticpractitionerswill share their biggest marketingblunders atAMWCMonaco AMWC 2022 MARKETINGMISTAKES TOAVOID A ESTHETIC CLINIC marketing to consumers has emerged as a critical success factor for practitioners who are entering the vast field of aesthetic medicine. ‘No matter how adept you may be at promoting your aesthetic practice, not every strategy works well every time. Even the most experienced and clever marketers take a wrong turn at least some of the time,’ said Wendy Lewis, President of Wendy Lewis & Co. Ltd in New York City. ‘Practitioners must be nimble to stay on top of the shifts in technology, social platforms, and digital marketing trends to be sure they are attracting a steady stream of new patients, and managing the clinic experience from the first point of contact so patients will keep coming back. There are just too many platforms and areas to focus on to do it all yourself anymore, which is why more practitioners are hiring managers with business degrees and extensive training to handle it all.’ Here are ten of the most common errors practitioners often fall victim to, according to Ms. Lewis: ■ Not doing enough research or testing ■ Straying away from your brand’s unique selling proposition (USP) ■ Failing to keep patients in the practice for the long term ■ Lack of focus on your patient demographic’s wants and needs ■ Not setting aside a sufficient budget to be effective Practitioners must be nimble to stay on top of the shifts in technology, social platforms, and digital marketing trends to be sure they are attracting a steady stream of new patients, and managing the clinic experience from the first point of contact so patients will keep coming back. MEETING PREVIEW | 14 January/February 2022 | prime-journal.com

RkJQdWJsaXNoZXIy MTA4OTE=